About Us
By entrepreneurs-turned-intrapreneurs, for entrepreneurs.
MaSs is a digital marketing agency focused on programmatic growth, aligning marketing with sales to drive sustainable expansion and maximise ROI through data-driven insights and adaptive campaigns.
"We take the reins of your marketing as a seamless, extended team, so that you can focus on what you do best"
Our Story
MaSs wasn’t built to simply win awards or chase vanity metrics. It was built by entrepreneurs-turned-intrapreneurs who know what it takes to grow a business from the ground up.
We’ve been in the trenches, built ventures, and learned one thing: marketing that doesn’t drive sales is just noise.
That’s why we started MaSs, a digital marketing agency that aligns every marketing effort with real business goals. We focus on what matters: sustainable growth, better ROI, and strategies that move the sales needle. No fluff. Just results.
The Story Behind Our Logo...
The MaSs logo is shaped around a single, intentional form. The arrow, set at a 45-degree angle, represents forward and upward movement. It reflects our belief that progress should be clear, directed, and measurable, not left to chance. Its structure speaks to how we approach growth. Nothing is random. Every step is planned, every action aligned, and every outcome accounted for. It is a reflection of discipline, focus, and the pursuit of meaningful progress.
The colours pay homage to the origins of MaSs in the United Kingdom, grounding the brand in a foundation of reliability, accountability, and value.
MaSs stands for “Marketing as Sales Support.” It is a belief that marketing should not exist in isolation, but as a force that drives real business outcomes. Every effort is treated as an investment, expected to create a tangible impact. At its core, MaSs is driven by clarity and value. With an analytical mindset and a resourceful approach, it exists to move businesses forward with purpose. The logo reflects this, simple in form, but built on intent.
Meet The Team
Chief Executive Officer
Manjit Cherian
Manjit Cherian brings over 25 years of diversified industry exposure in branding and creative direction within Europe, North America, the Middle East & Indian Subcontinent. He holds a B. A in Management & Media Communications from Regent's University, London, U.K, MA in Marketing and an MBA from the George Herbert Walker School of Business at Webster University, St. Louis, Missouri, U.S.A.
As a business leader with deep experience at the intersection of leadership, marketing and digital transformation, he works closely with founders and CXOs to turn vision into execution- building brands, teams, and systems designed for clarity, ressilience and measurable growth.
A known brand advocate of the word “Malayalee” rather than “Mallu”, he carries his roots with quiet pride. This grounded sense of identity is reflected in how he lives and leads. Outside work, this rooted sense of identity shows up in simpler ways through his love for faith, family, friends, and promoting a smile called Punchiri.
Vibe Marketing ×
Programmatic Growth
Vibe Marketing is about making people feel. Programmatic Growth is about making those feelings convert and scale. We combine deep, emotionally resonant branding with intelligent, data-responsive execution, building campaigns that adapt, perform, and evolve without losing their human core.
